Digitally Printed Signage brings a more vibrant shopping experience to Tommy Hilfiger
The project started with Tommy Hilfiger proposing a trial run for digitally print graphics that illustrate vibrant colors and precision defined lines that are affordable, produced quickly and would be installed easily. The project also aimed to create the highest quality of digital print signage that is visually stimulating during the shopping experience and emphasize their brand. The target group for the digitally printed graphics and displays are the in-store customers and potential customers passing by the shopping windows of the outlet stores. The project had to include creating indoor decals that can be removed or repositioned without damaging the walls of the stores. After a full evaluation, Inflatable Images was chosen as the exclusive partner for digitally printed services in all the Tommy Hilfiger Outlet Stores in the US and Canada.
–We worked with Tommy Hilfiger’s marketing and visual design team to create a number of print solutions that displayed high quality graphics with no scrim lines.
–Inflatable Images purchased a very high end HP Latex 3000 printer solely dedicated to printing solutions for Tommy Hilfiger.
–Vinyl Single Banners: 425 window display banners (21,936 sq. ft. total) that showcase seasonal Hilfiger pieces and fashions for outdoor marketing purposes.
–Vinyl Double Banners: 461 window display banners (22,376 sq. ft. total) that showcase larger fashion prints and scenic fashion photography.
–Matte Print Banners: 5,553 indoor wall banners (66,250 sq. ft. total) using imagery supplied by a professional photographer that portrays Tommy Hilfiger brand message with designs and colors for the best visual effects.
–Cash Wraps: Removable, repositionable, reusable digitally printed indoor wall decals for business to consumer marketing. With their new Cash Wraps, Tommy Hilfiger is now able to easily change both interior wall images as desired throughout the year.
Inflatable Images continues to produce the highest quality digital graphics while also reducing Hilfiger’s printing costs by 12%!
With the new digital print solutions, all the Tommy Hilfiger Outlet Stores across the country now double as a brand marketing tool where potential customers can see the ever-changing fashions during each season through indoor and outdoor signage, and displays. Tommy Hilfiger’s locations utilizing the cash wraps are now installing these prints with ease, convenience and without the worry of damaging their walls.